The Outcome
We were presented with the company's new range of marketing brochures which showed the direction they were going in. We were able to set our base styles using these as a reference but expanded on this to create unique elements that were on brand but worked well on screens and devices.
We created new custom icons that worked alongside the existing illustrations in use already and developed a system of UI Cards to sort content on list pages. These cards created a consistent style across devices.
Presenting element collages for the UI design on this project meant we could float ideas past the client and dial in the UI designs without creating full page mock-ups. The client responded really well to this as they got to see sample design work early in the process and could feedback on this. Working like this really brought the client into our process and gave them a voice to make suggestions.
Our Design team crafted pages that were solution orientated so that visitors could see how SmartParking could delivery options specific to their needs. We included a function via the CMS that allowed the client to add cards for each of the SmartPark Systems used in a scenario. This created links from the solution pages into the more technical aspects of SmartPark System.
In addition to this we also designed layouts for Case Studies that got more specific and offered insights from real clients.
With pages detailing the SmartPark System and expanded content for Potential Investors we were able to build a platform that now clearly communicates exactly what SmartParking offers to their customers.
