Eurobike has been importing and selling quality bike parts to New Zealand since the early 70s. They’re one of those unique companies run by good people that have great passion for what they do and this was coming across well in everything they do but fell a little short when it came to their website. We delivered a brand new website that integrated seamlessly with the online ordering system, Sprint3, that Eurobike rely on for managing their dealer network across the country.

The Mission

Our main objective was to deliver a fresh, modern website that was fully responsive. Jessie from Eurobike made initial contact when she saw the work we did for Marleen Bikes. The Marleen site had a lot of added functionality that was on Jessie’s wish list for their new site so this was a great reference to start planning the project.

We had to integrate with Eurobike’s Sprint3 catalogue and present the relevant information in a clean format that was easy for their customers to digest.

Our mission was to empower customers in finding the parts or accessories they need while making it clear which dealers stock that item.

The Outcome

We completely redesigned the Eurobike site. The new aesthetic was created to complement the existing brand while giving the site a fresher, modern edge. Instead of shades of grey we went for bold colour fills with better contrast for text elements.

Working with the client we re-structured the site and product catalogue to prioritise the content that is most important to their customers. We gave their product brand content a much needed make-over, adding more detail that would be useful to clients.

We gave product specials their own space so that it was easy for customers to find and was also a better platform for the Eurobike team to run promotions.

Eurobike pride themselves on the extensive dealership network they have worked hard to build up over the years. We highlighted this with a call to action in the header of the site and improved the user experience in filtering the dealers to make it simple to find the nearest store with your stocked item.

Finally we wanted to celebrate the heritage of a company that has been faithfully serving kiwis for over 40 years. We created pages that tell the history of Eurobike and added personal touches like meet the team pages.

Eurobike’s authenticity and expertise in all things bike related also shines through in the new blog, Insider Info, that we created. This gives the team an outlet to share their passion and extensive experience. This has become a real asset and further underlines their expertise, helping build brand loyalty and following in the New Zealand biking community.

List & Detail screenshots
List & Detail screenshots

The Impact

The new website has been performing well since launching and the client is very pleased to have a site that handles all of their requirements. Another big plus was how easily new content could be added to the site. Our CMS makes it very easy for the client to make global changes to products and content that would previously have been a painstaking ordeal.

As Eurobike does not actually sell via their own website it’s difficult to gauge how their dealer sales have been affected however they have seen an increase in enquiries via the website and feedback from their dealers regarding the new look website have all been positive.


  • Project Planning & Management

  • Content Strategy

  • Prototypes

  • User Experience (UX) Design
User Interface (UI) Design

  • Development

  • Custom Content Management System (CMS)

  • Sprint3
  • Integration

  • Graphic Design

Thanks to the 72dpi team for all your help in developing our new website. The site looks fabulous and we're really pleased with how it's working. It's been a breath of fresh air to have a site that can handle all our requirements and gives us the control to easily update content as needed. We really appreciate all your patience with some very tricky technical requirements and making the process as seamless as possible - Hayden was unflappable and has a real wealth of knowledge, so we always felt in good hands. Thanks again for all your work.

Jessie O'Connor


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