Before we launched the new website this business had been operating with a website we had designed them 15 years ago. The site was built on a very early version of our CMS but was still performing well and functioning as it should.
Having said that the aesthetic was looking a little dated and the site was not fully responsive.
We were tasked with bringing this website into the 21st century in terms of aesthetic, ensuring that the site was fully responsive. We had clear direction from the client on exactly who their target market was and how the existing website was not appealing to this important demographic.
Another major aspect of the redesign was addressing some of the clunkier steps in the application form. We’ve had a lot of experience in improving and simplifying online forms. The client was looking for ideas here on how we could make the process of applying for finance easier for their users.